Waiting until the right moment to buy an iPhone in 2026 could save hundreds of dollars or result in higher costs.
When prices typically drop
Apple seldom reduces prices on its newest models, but discounts usually appear after the September launch, during Black Friday, and through retailer promotions. In the U.S., carriers frequently enhance deals with trade-in bonuses, bill credits, or gift cards. In the U.K., where most iPhones sell unlocked, Prime Day in July and October often brings the steepest price cuts.
This year, an additional factor favors earlier purchases. Apple increased prices on Macs and iPads in June due to rising memory costs and supply shortages. Analysts predict the iPhone 18 Pro will launch at about $100 more than the current iPhone 17 Pro, making now a better time to secure a lower price on existing models.
Models worth considering now
The iPhone 17, 17e, and Air remain solid choices. Their replacements won’t arrive until spring 2027, so they won’t become outdated quickly.
The iPhone Air is another strong option—particularly in the U.K., where discounts reach up to £200.
Pro models carry more risk. The iPhone 17 Pro and Pro Max will be replaced in September by the iPhone 18 Pro. Buyers who don’t need new features can avoid the expected price increase by purchasing now.
How Apple’s release cycle influences pricing
Apple has maintained a September launch for its flagship iPhones for over a decade, with pre-orders opening days after the announcement and devices reaching stores a week later. In recent years, the company has introduced staggered releases. The iPhone 17e debuted in March 2026, and the iPhone Air is expected in spring 2027.
This staggered schedule means price reductions occur at different times. When Apple introduces new models in September, it typically lowers prices on the previous year’s lineup. In 2024, the iPhone 15 and 15 Plus dropped by $100 when the iPhone 16 launched.
The pattern may change this year. With memory costs rising, Apple is more likely to increase prices than offer deep discounts. Black Friday and Prime Day remain the best opportunities for savings, though deals on the newest models are rare until the following spring.
Rumors suggest Apple’s first foldable iPhone, the iPhone Ultra, could arrive in September 2026.
Refurbished iPhones offer savings
Refurbished iPhones provide a dependable alternative to new models, often costing 15% to 30% less. Unlike used phones sold without guarantees, refurbished devices undergo professional testing, repairs if necessary, and include a warranty. Apple’s refurbished store is the most reliable source, though third-party sellers also offer competitive deals.
The savings become more noticeable on older models. A refurbished iPhone 15, for instance, can be found for hundreds less than a new iPhone 17, with nearly identical performance. For buyers who don’t require the latest features, this approach avoids September price increases.
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When to avoid purchasing
The worst time to buy is between July and August.
New models are imminent, and retailers often reduce prices on older stock once the announcement occurs. Purchasing just before a refresh means paying full price for a phone about to become outdated.
Carrier contracts add complexity to timing. Those nearing the end of a 24- or 36-month plan have more leverage to negotiate upgrades or trade-in deals. Mid-contract upgrades usually require paying off the remaining balance, which can eliminate any savings.
The iPhone Upgrade Program offers an alternative. For $39.50 per month, users can upgrade to the newest model annually. This suits those who always want the latest device but commits them to a long-term payment plan.
For most buyers, patience pays off. Waiting until October or November allows access to Black Friday and Prime Day deals, which provide the deepest discounts. Those needing a phone now should consider the iPhone 17e or Air, while avoiding Pro models unless prepared for a potential price increase in September.
