Established in 2018, Ana Kokic began as a quiet experiment to ask how we might hold the digital world accountable to the human beings who inhabit it. I founded this space specifically for UX designers and tech humanists, believing that our craft is fundamentally an act of empathy, yet often practiced in isolation. We don’t just build interfaces; we curate experiences that shape how people feel and how they relate to one another. My voice here is personal and reflective, treating every essay not just as an article, but as a moment of ethical inquiry into our own practices. It is a commitment to moving beyond the metrics of engagement to ask the harder questions about the invisible labor and social implications embedded in the code we write.
Because this website is deeply integrated into the professional fabric of our industry, it relies on third-party partners to maintain its integrity and reach. I am transparent about these relationships because ethical transparency is a core value of this site. We actively participate in and adhere to the standards of organizations that are leaders in our field. This ensures that the resources, events, and collaborations featured here align with a rigorous standard of quality and respect for the user experience.
- Nielsen Norman Group: A global authority on UX research and design.
- UXcel: Focused on empowering UX professionals through education and community.
- Figma: The collaborative interface design tool that powers our creative workflows.